5 Ways Your Social Media Profiles Can Create More Traffic to Your Website
For a website to earn its keep, it needs to be bringing in and converting leads every day. Business owners have a few strategies at their disposal for attracting visitors to the company site, but they all have their pros and cons.
Getting ranked in the search engines will always be the trophy winner in terms of higher quality leads because they are the visitors who are most likely to convert. But, until a site manages to bubble through to the surface of the search results (which can take months), there needs to be an alternative source of traffic.
Social media could provide a solution for businesses to get the traffic rolling in faster while they wait for their search engine marketing strategy to gain a foothold. Here are five ways a social media service, phoenix AZ business can help you attract more leads to your website by putting your social media channels to work.
1. Know Your Audience
You should know who your ideal customer is, so create posts which will appeal to the demographic you want to flow through to your site.
There will always be some overlap, so you can’t rely on just one platform, but put more effort into the platform which you know your audience uses the most.
For instance, B2B businesses will find more value on LinkedIn, while a company in the health and beauty market will get better results on Instagram or Pinterest.
2. Be Present
Sharing information is one thing, but if conversations are happening on your posts, you should try to be a part of them.
Engaging with the community you have built will establish trust. When you answer questions or offer advice, you will also develop a reputation as an authority in your niche.
3. Don’t Be Spammy
Consistently publishing sales posts is like the old-time vacuum salesperson knocking on the door at dinnertime, or the phone ringing with a telemarketer on the other end. It’s annoying.
People are on social media to catch up with their social lives and not to read pushy marketing material.
Promote yourself sure, but only after you have populated your feed with posts which are adding value to your audience’s lives for free.
4. Create Tutorial Videos on YouTube
Do your keyword research to find the phrases that people are searching on YouTube. These will tell you about your demographic’s biggest pain points.
Now you can go off and create a video to help them resolve their issues.
Naturally, you don’t want to give everything away for free, but you can start building trust and authority by assisting people in solving most of their problem.
5. Try Paid Advertising
The volume of advertisers on Google AdWords has made competing for ad space on that platform challenging for small businesses with limited marketing budgets.
Sites like Pinterest, Twitter and Facebook also have advertising platforms, and these can prove significantly cheaper than Google’s offering.
Pinterest is incredibly popular for quirky ideas, home decor, and parenting. Twitter is mostly a news site but may be worth trying out if you know your audience hangs out there, and Facebook has one of the best ad platforms for precisely targeting a demographic.
A few dollars a week creates the potential to bring in hundreds of new, highly qualified leads a day.
We’ve only covered five ways to promote your website through social media. We’re sure that with research and experimentation you will be able to come up with a lot more options. Social media can take a lot out of your day so why not use a social media service, phoenix AZ professional to help you make the most of it.